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Translating Business Strategies into Financial Models
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Delivering value exchanges through advertising

Started by Taylor Davidson · 10 months ago

Advertising is becoming not just about messaging but providing value to customers. Functionality has often not been the role of advertising.

- Trevor Kaufman, CEO of Schematic, an interactive advertising agency (link)

Essentially:
Build a brand by building a product.

“Market” by delivering valuable services to ... Continue reading »

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